“decision-relevant competitive intelligence”
intelligence analytic methodologies: Porter’s Five-Forces, SWOT, event and timeline, scenario analysis,
“Competitive intelligence is not an information profession; it’s a decision strategy profession. It’s time we move away from our heavy reliance on data and recognized that only through data collection
AND analysis can we answer the questions senior executives are asking. “
– From the article Information vs. Intelligence, written by Kenneth Sawka (a Principal at Outward Insights) published in the SLA CI Diviision newsletter Intelligence Insights. http://units.sla.org/division/dci/Insights/IIMay05.pdf: page 4
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